PALM was born from a simple conviction: that loyalty programs deserve the same engineering rigor applied to mission-critical systems — and that AI should be at the center of every customer decision, not an afterthought.
For decades, loyalty programs have been managed through static rule engines: spend X, earn Y. This model was sufficient when data was scarce and personalization was a luxury. That era is over.
PALM replaces the rule engine with a real-time AI decision layer that processes every customer signal — purchase history, session behavior, contextual signals — and acts on them in milliseconds. The result is a loyalty program that learns, adapts, and grows alongside your business.
We built PALM to be the platform we wished existed when loyalty managers asked "what should we do next?" — and the answer was always: it depends on the data, and we couldn't move fast enough.
PALM is a product of Mobven — one of Turkey's leading mobile application engineering companies. Mobven has spent years building sophisticated, high-scale digital products for major brands across banking, retail, and telecommunications.
This foundation gives PALM an unusual advantage: the engineering precision of a company that has built mission-critical mobile applications — combined with dedicated AI research teams who understand loyalty data at a fundamental level.
Mobven's mobile engineering teams have built and maintained apps handling millions of daily active users — the same infrastructure discipline powers PALM's real-time event processing and mobile SDK.
PALM's personalization engine, propensity models, and optimization algorithms are built and maintained by Mobven's AI research teams — specialists who work exclusively on the loyalty and customer intelligence domain.
Having built digital banking and financial applications — where reliability is non-negotiable — Mobven's engineering culture prioritizes uptime, security, and data integrity above all else. PALM inherits this foundation by default.
PALM was designed with direct input from the loyalty programs of major retail and financial brands — ensuring the platform addresses real operational challenges, not theoretical ones.
Every product decision at PALM is made to push intelligence further toward the customer interaction layer — reducing the number of rules a loyalty manager needs to write while increasing the quality of every decision.
We believe the era of mass loyalty campaigns is over. Every interaction PALM orchestrates is targeted, relevant, and timed to the individual — not the segment average.
We don't accept "it feels like it's working" as a success metric. Every capability in PALM is built to produce measurable, attributable results — with the control group infrastructure to prove it.
Loyalty programs touch millions of customers at their most transactional moments. Platform failures are not just technical incidents — they're broken promises. We engineer for 99.99% uptime from the foundation up.
We don't view PALM as software we sell and support from a distance. Our team works alongside yours to configure, optimize, and evolve the platform as your loyalty strategy matures.
Customer data stewardship is not a compliance checkbox at PALM — it's a design constraint. Privacy protections are built into the data architecture from the start, not added afterward.
PALM's team combines loyalty domain expertise, mobile engineering rigor, and cutting-edge AI research. We're not a general-purpose AI company that entered loyalty — we're loyalty specialists who built our own AI.