PALM orchestrates the full loyalty lifecycle — from raw behavioral signals to personalized decisions — without the need for constant manual oversight.
PALM continuously builds and refreshes a 360-degree customer profile by ingesting transactional, behavioral, and contextual signals in real time. Every shopper becomes a richly defined individual, not a demographic category.
Precision audience construction powered by predictive models that evaluate thousands of behavioral signals to identify the right customers at the right stage of their journey — before they act.
PALM generates and serves unique content, offers, and reward structures for each customer — dynamically assembled in real time based on context, history, and predicted response probability.
PALM's optimization engine runs continuous experiments across every campaign dimension — from offer value to channel timing — using multi-armed bandit algorithms that shift spend toward winning variants in real time.
Understand true campaign performance with PALM's multi-dimensional attribution engine. Go beyond surface metrics to measure incremental lift, customer lifetime value impact, and long-term program health.
| Channel | Conversions | Lift |
|---|---|---|
| Mobile Push | 4,821 | +42% |
| 2,304 | +28% | |
| In-App | 1,987 | +35% |
| POS Trigger | 3,412 | +61% |
PALM is built on a composable module architecture. Each module ships production-ready and can be configured, extended, or combined to match your exact program design.
Design, schedule, and automate multi-layered promotions — SKU-level discounts, basket rules, flash sales, and personalized vouchers — all triggered by real-time behavioral signals.
Configure flexible point accrual across every touchpoint — in-store, online, app — and let members redeem seamlessly against purchases, rewards catalog items, or partner benefits.
Build multi-level membership tiers with automatic upgrade and downgrade logic, or layer in paid subscription plans that unlock exclusive pricing, services, and priority access.
Increase engagement frequency with challenges, streaks, badges, and leaderboards that reward desired behaviors — visit cadence, basket growth, product discovery, and referrals.
Orchestrate omnichannel loyalty campaigns across push, email, SMS, and in-app — with AI-driven send-time optimization, A/B testing, and performance reporting built in.
Maintain a unified 360° member profile that aggregates transactional, behavioral, and preference data — with a self-serve analytics layer for segmentation, cohort analysis, and CLV modeling.
PALM is available as a fully customized enterprise deployment or as a production-ready SaaS platform — both backed by the same AI engine and infrastructure.
A fully tailored implementation designed around your existing systems, data architecture, and operational workflows. PALM's team works alongside yours to build deeply integrated loyalty infrastructure.
A production-ready deployment using PALM's pre-built connector library and standard loyalty building blocks. Faster time-to-market with less implementation overhead — without sacrificing AI power.